If I were to upgrade, can I "redesign" the individual report pages so it's not just lines of content (could I move photos around or add a logo from the database at the top of the page, etc.)

The freedom that you described comes only with our JDE and XDE apps (JSON Data Exchange and XML Data Exchange) that are available for users subscribed to Professional plan.
However, even users of free plan can test it, but the app in that case will work with only 3 records (it’s a demo mode).
 
You can learn more about JDE and XDE from following articles:
 
http://www.dbbee.com/professional-data-exchange-wizards-a-whole-new-world
 
http://www.dbbee.com/building-json-data-exchange-project-using-jde-wizard
http://www.dbbee.com/connecting-dbbee-jde-with-host-page-using-jquery
http://www.dbbee.com/navigating-the-data-using-jde
http://www.dbbee.com/querying-the-data-using-jde
 
http://www.dbbee.com/building-xml-data-exchange-project-using-xde-wizard
http://www.dbbee.com/connecting-dbbee-xde-with-host-page-using-ajax
http://www.dbbee.com/navigating-the-data-using-xde
http://www.dbbee.com/querying-the-data-using-xde
 
You can also see the live demos at:
http://www.dbbee.com/demo/DJNSC.htm (jQuery and JSON Data Exchange app)
http://www.dbbee.com/demo/DXNSC.htm (pure JavaScript and XML Data Exchange app)
 
To access Professional wizards please use "PROFESSIONAL WIZARDS” tab in your dashboard (see image):

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